Betting on Games

On October 1, I gave a lecture at the 6th Icelandic Gaming Industry Meet-up. The title was Betting on games. In this lecture I talked about the world’s first on-line lottery and how the Internet disrupted the lottery industry.

How do you get people to pay for playing games? How to get them to pay up for each and every time they play? And still have fun. Well, let them make a bet.

The first on-line lotteries opened in 1996 and since then the lottery and i-gaming industries have moved into more entertaining games. While traditional lottery games appeal to the older crowd, the younger generation that grew up on-line, are playing more entertaining games, like Poker, Blackjack, and Bingo, sports betting games like live betting, multiplayer games like Yatzy and Ludo.