New Technology 2012 Lecture 01 – Introduction

In this first lecture we set the tone for the course and define the themes that we will be looking at. Technology is one of the major factors in change. There are other factors that transform societies but this is the one we will be focusing on. History has many examples of how companies fail to recognize new technology and find ways to dismiss it, only to find their market share drop and eventually they loose out. Why do executives of these companies fail?